Ok, so you’ve heard it before, but you’ve ignored it or simply have let it go in one ear and out the other. Why? Well, first of all, you don’t quite understand it, or better yet, you don’t know WIIFM (What’s In It For Me) or how it can help your business. So what’s the elephant in the room? PR. The thing you are scared to invest in or follow through with. YES, I SAID IT!The truth is you cannot afford NOT to invest in PR. Even one of the most intelligent and most profitable men in the world, Bill Gates, said it himself, “If I was down to my last dollar, I would spend it on PR.” What can PR do for you and your business?